Beauty Archives - The Prime

Viola Davis Won’t Let Her Daughter Dress Like a Princess Unless She Has Natural

We Tried Gigi Hadid’s $9 Maybelline Lipsticks on 6 Different Women

Qilly Singh’s New Pantene Ad Is About So Much More Than Shiny Hair

This New Razor Subscription Service Is Paying Women Back for the Pink Tax

A Man Invented an App to Show What Women Look Like Without Makeup

You Won’t Recognize Kris Jenner With This Blond, Shaggy Hair

16 Celebrities Who Gave Us Rare, Incredible Glimpses at Their Curls

20 Sephora Gift Sets That Definitely Won’t Get Returned

See What All 14 Victoria’s Secret Angels Look Like Without Makeup